Typography is not my strong suite but every once in a while I see type that really stands out for me. I found myself really liking the menu board at Chipotle today. The signs are very simple, reflecting the relatively few choices on the menu. Although I had not been to a Chipotle before, I was able navigate menu and order my food without the usual anxiety that comes with navigating a new menu. With all the confusing information I face on a daily basis this menu stood out as a welcome relief. It made me wonder what the world would look like if extreme clarity became fashionable.
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Jason (1 unread)
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Posted: October 2nd, 2008, 5:56pm PDT by jasonrbailey