This is an interesting idea, similar to the NikeFit concept. Cyclists can form teams, working with and compete against others from around the world. Then everyone gets to see how they stack up against the pros. I think this is a great idea to get people working together, and for getting them interested in your company/product.
For the first time ever, you can ride in the Tour de France. No, you won’t be the newest rider on Lance’s team, but you can race VIRTUALLY against Lance and all the other pros.
How does it work? Easy, just get out and RIDE YOUR BIKE. Starting on July 4th with the first stage of the Tour you can ride in one stage or every stage of the Le Tour Challenge.
Submit your ride to MapMyRide.com and we’ll do the rest. We’ll take your ride and put you VIRTUALLY in the Tour. Yep, that is right, we will tell you how you would have done had you ridden in that day’s stage.
